LG si-a prezentat noua identitate vizuala, ceea ce inseamna un logo nou. Mai toate companiile au adoptat acest design minimalist, inclusiv cele din domeniul auto.
Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth. Implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations. – William Cho, CEO of LG Electronics